If you run a business, especially one that serves local customers, having a Google Business Profile (formerly Google My Business) is no longer optional—it’s essential. It’s what allows your company to show up on Google Maps and in the local pack when someone searches for your products or services. Done right, it increases visibility, builds credibility, and drives more inquiries and sales.
Here’s a step-by-step guide on how to create your profile the right way.
Step 1: Sign in to Google Business Profile
- Go to google.com/business.
- Click “Manage Now.”
- Sign in with your Google account (use a business email if you have one).
Step 2: Add Your Business Name
- Enter your official business name.
- Make sure it matches the name you use on your website, signage, and other listings for consistency.
Step 3: Choose Your Business Category
- Start typing what you do (e.g., “Digital Marketing Agency,” “Restaurant,” “Car Repair”).
- Select the most relevant category.
- This step is important because it tells Google what searches your business should appear in.
Step 4: Add Your Location
- If you have a physical shop, office, or store, enter your address.
- If you operate online or offer services at customer locations, select “I deliver goods and services to my customers” and choose your service areas.
Step 5: Add Contact Details
- Enter your business phone number and website URL.
- Double-check accuracy—this is how potential customers will reach you.
Step 6: Verify Your Business
- Google will require verification to ensure your business is real.
- Common methods include:
- Postcard by mail (sent to your business address).
- Phone call or text (if eligible).
- Email (for some businesses).
- Follow the instructions until your business is verified.
Step 7: Optimize Your Profile
Once verified, don’t just stop at the basics—optimization is where the magic happens:
- Business description: Write a clear, keyword-rich summary of what you do.
- Photos & videos: Add high-quality images of your business, team, or products. Profiles with photos get significantly more clicks.
- Business hours: Keep them updated to avoid frustrating customers.
- Posts: Share updates, offers, or events regularly to keep your profile active.
- Reviews: Encourage happy clients to leave reviews and respond to them promptly.
Why It Matters
A Google Business Profile:
- Makes your business discoverable on Maps and local searches.
- Builds trust with customers who see reviews and accurate details.
- Drives direct calls, visits, and inquiries—without paid ads.
Setting up a Google Business Profile isn’t complicated, but optimizing it for maximum impact requires strategy. Many businesses create a profile and then leave it idle, missing out on leads. Need help setting up and managing your Google Business Profile to actually generate results? Book a free consulting call with us today and let’s boost your digital presence. Hit the Whatsapp icon to get started!