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Boosting a Post Is Not the Same as Running a Meta Ad

Boosting a Post Is Not the Same as Running a Meta Ad

by Phillip Buyondo | Aug 6, 2026 | Digital Marketing Strategy, Insights & Ideas, Social Media

Many businesses use the words “boosting” and “Facebook advertising” as though they mean the same thing but they don’t. Understanding this difference matters, especially when your business depends on inquiries, consultations, applications, quotations or qualified...
Before You Build on Wix, Squarespace or Showit: What They Don’t Tell You

Before You Build on Wix, Squarespace or Showit: What They Don’t Tell You

by Phillip Buyondo | Jul 23, 2026 | Insights & Ideas, Website Design

Visual drag-and-drop website builders such as Wix, Squarespace and Showit have made it possible for almost anyone to create a professional-looking website without writing code. That is genuinely useful. You can select a template, move sections around, upload your...
How to Accept Mobile Money and Card Payments on Your Website in Uganda

How to Accept Mobile Money and Card Payments on Your Website in Uganda

by Phillip Buyondo | Jul 14, 2026 | Insights & Ideas, Website Design

A customer visits your website, chooses a product or service and decides to pay. Then they discover that your website does not accept their preferred payment method. Some will send a WhatsApp message asking for a mobile money number. Others will postpone the purchase...
How Much Does a Professional Business Website Cost in Uganda?

How Much Does a Professional Business Website Cost in Uganda?

by Phillip Buyondo | Jul 14, 2026 | Insights & Ideas, Website Design

One of the first questions most business owners ask when considering a new website is: How much will it cost? It is a reasonable question, but the answers can be confusing. One website developer may quote UGX 500,000. Another may ask for UGX 2,000,000, while a web...
Best AI Course for Working Professionals: What Should You Look For?

Best AI Course for Working Professionals: What Should You Look For?

by Phillip Buyondo | Jul 14, 2026 | Digital Skills, Insights & Ideas

Artificial intelligence is no longer something reserved for technology companies and software developers. It is already being used in offices across Uganda to write emails, prepare reports, summarise documents, conduct research, develop presentations and organise...
Why Integrated Digital Marketing Campaigns outshine standalone strategies

Why Integrated Digital Marketing Campaigns outshine standalone strategies

by Phillip Buyondo | Mar 24, 2026 | Insights & Ideas

Digital marketing is more than just maintaining a social media page. To see real growth, businesses must move beyond isolated tactics and adopt an integrated approach. By pushing a cohesive brand message across multiple channels simultaneously, you ensure consistency,...
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Recent Posts

  • Boosting a Post Is Not the Same as Running a Meta Ad
  • Before You Build on Wix, Squarespace or Showit: What They Don’t Tell You
  • 11 Reasons Why Boosted Posts Get Likes but No Customers
  • How to Accept Mobile Money and Card Payments on Your Website in Uganda
  • How Much Does a Professional Business Website Cost in Uganda?

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